Even Better Beef: here's why

The best beef you can buy just got even better.

After years in the making, we’re very proud to be introducing you to Even Better Beef, our new beef supply that sets a new gold standard in quality, care and taste, available to order in your subscription today.

Sourced from slow-grown, heritage breed cattle from a network of the some of the best independent beef farmers in England, the cuts delivered to you will now be the same premium quality beef served in leading steak restaurants across the country.

Here's why we're delivering the best meat you can buy:

1. Sourcing heritage breeds

Reared traditionally by our forefathers, ‘heritage breed’ refers to the diverse range of native cattle that have flourished in Britain’s countrysides for generations. Their natural affinity for the outdoors means they are suited to true free-ranging, thriving on poorer grasses, foraging in the hedgerows and maturing slowly under the watchful gaze of our dedicated farmers. This approach all adds up to a higher quality meat, superior animal welfare, lower environmental impact and better tasting beef. Our new supply brings you the best heritage breed beef from your prime cuts to your everyday staples, sourcing a diverse selection of native and rare breeds based on seasonality and availability.

Featured breeds:

• Belted Galloway
• Dexter
• Ruby Red Devon
• Angus 
• Hereford

2. Connecting farming communities to people that care

Founded by two passionate agriculturists, it’s always been one of our main missions to support small, family-run farms and our local farming communities.

Our new beef supply allows us to support these communities more than ever before, working with small, regional abattoirs and uniting you with even more independent beef farmers. This translates to fewer food miles from farm to slaughter, supporting regenerative practices, and more money to our hardworking local farming communities. With every new purchase of our steaks, joints and everyday cuts, you’ll be making a greater impact on sustaining local agriculture and keeping UK free-range farming alive.

3. Better taste

This level of stewardship, animal welfare and fully free-range lifestyle all adds up to beef that tastes exceptionally good. Allowed to fully mature, roam and freely express their natural behaviours, our beef develops spectacular marbling, a richness of flavour and the tender, cuts-like-butter texture that everybody covets in beef. It’s the very same premium quality beef being supplied to leading steak restaurants and smokehouses in London, giving you restaurant quality beef at home.