Big chicken, big impact: why choosing a bigger chicken is better for you, our farmers and the planet

At Field and Flower, we’re committed to supporting our small-scale chicken farmers while continuously looking for new and innovative ways we can champion sustainability in our food choices. That’s why we want to share with you why opting for one of our bigger whole chickens is not just a smart choice economically, but also a positive step towards a more sustainable way of eating.

Better for farmers
Rising production costs have impacted our whole chicken farmers, Chris and Alec, who work tirelessly to ensure the highest standards of animal welfare and environmental stewardship. Considering this, we’ve taken action to better support them. Despite rearing small, medium and large chickens, Chris and Alec incur very similar overhead costs. Opting for our 2kg chicken over the 1.75kg means more profit for our farmers over time, and translates to more resources for them to invest in better welfare practices and contribute to a thriving free-range farming industry.

Our 2kg chicken is now only £1.50 more than our 1.75kg option, making it the best value for your money. By choosing a bigger bird, you’re actually supporting our farmers in a significant way. That extra £1.50 from opting for the 2kg chicken may seem small, but it translates to considerably more profit for our farmers over time. This means more resources for them to invest in better welfare practices and contribute to a thriving free-range farming industry.

Better for planet
But it’s not just about supporting our farmers—it’s also about making a positive environmental impact. Opting for a bigger bird means fewer animals slaughtered and less energy consumed in production per portion. By stretching your meals over a longer period, you practice balancing the whole animal and eating in natural proportions, which in turn reduces food waste and minimises your carbon footprint. It’s by making small changes like these that we can make a big impact.

Better for you
And let’s not forget about the benefits of choosing a 2kg chicken for you. To put it quite simply, bigger chickens are just better. They have been reared for longer, resulting in richer flavour and juicier meat and you can get a lot more meat from them to create nutritious meals throughout the week. Whether you’re whipping up a hearty broth, tossing together a quick noodle dish, or indulging in a flavourful pad Thai, you’ll be surprised how much more mileage you can get out of a bigger bird.

In essence, choosing a 2kg chicken isn’t just about making a purchase—it’s about making a statement. It’s about showing the market that sustainability and supporting local farmers are important to you. It’s about voting with your pound and making a positive impact.

So next time you’re browsing our chicken range, consider making the switch to our 2kg chicken, for you, our farmers and our planet.